lunchbox 25

Type7 x Jeff Zwart, the Lingotto building, new truck from Changan, and weekly video selects

lunchbox 25
China's Changan is getting into the off-road pickup market, here's a teaser

There’s so much to cover today: the career of an advertising icon, visiting the iconic Lingotto building in Turin, and a new podcast about mobility to check out.

Normally, I’d introduce videos. In this case, Jeff Zwart being treated to a Type 7 film should be all the introduction you need. Follow along as this photography, advertising, and racing icon shares some of what makes him tick.

The Life And Works of Jeff Zwart: A Type 7 Film

lingotto building test track from above, vintage
via Stellantis

Automotive author, historian and lecturer Matteo Licata recently published an in-depth piece about Fiat’s Lingotto factory, located in Turin. If this region was once the heart of Italy’s auto industry, Lingotto was at its core.

A model for not only the cars built within, but as a building and cultural artifact in its own right: a stylish factory that was nearly destroyed during the Second World War, then rebuilt and revitalized.

His piece is fascinating, and I don’t want to quote more than this 😬

“You can walk and even jog on the track, but you’re not allowed to crawl towards the top of each banked curve, as security personnel will remind you as soon as you step out of line. You sure can imagine how I found out…”

A test track in the sky: the story of Fiat’s Lingotto factory • Roadster Life

Changan teaser photo
Changan truck teaser photo via Car News China

Did you think that trucks were only a North American phenomenon? Would you like to warn people overseas now about what truck-centric road networks will look like? In any case, Car News China explains the pickup segment is set to grow significantly in the future from new models, including this Changan.

Cool-looking camouflage aside, could I see established manufacturers rebadging a competent truck from overseas as their own? Yes. Could I see them lobbying the government in some way to repeal the U.S. Chicken Tax to save on costs? Yes.

Pickup trucks gain traction in China as the government relaxes registration conditions for them. A lot of local manufacturers break into this segment. Recently, Geely did it with the Radar brand. But some Chinese car makers made pickup trucks even during tough registration conditions. One of them is Changan. And now they have revealed a promising off-road pickup truck on the official spy shots. Let’s get acquainted with it!

Changan Revealed New Off-Road Pickup Truck • Car News China

New podcast • Joe Simpson and Drew Smith, two respected, critical thinkers on design and mobility have relaunched their podcast, Looking Out, and dedicate their first episode to Apple's CarPlay, Micromobility in Europe, and how to name a car. Listen here: Looking Out

videos for a wfh Friday afternoon • Maserati MC12 GT1 Starting Warming Up LOUD ,too loud for the microphoneRacecars on Thailand's EPIC Beachside Street Circuit!Is Scotto a Hoarder? Judge for yourself! (DTB 028)WTF is going on with Ferrari?Gran Turismo 7: Incredible Race Against a Well-Known RammerCan You Drive With Finger Tight Wheel Nuts? 🏁